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About Aroma Impressions
We believe great scenting starts with listening.
Address unwanted odors at the source and in the air while using odor-neutralizing technology combined with high-quality fragrance to create the atmosphere you want people to experience. We work closely with our clients from the first conversation through the life of the program, combining thoughtful fragrance direction, dependable delivery, and responsive support.
Our Story
Our story didn’t begin with fragrance.
It began with a question.
Before we helped businesses find their signature scent, we learned the value of listening.
Our home in Shreveport, Louisiana.
1994
It began with listening.
In 1994 Bryant Wilson founded On Hold Company, creating what callers heard while they waited on hold. It was the first impression most businesses never think about. But the truth is on hold messaging held a captive audience with millions of people daily on hold. A perfect opportunity to advertise a brand. Over the next two decades On Hold Company grew to serve more than 20,000 clients, among them brands like FedEx, Capital One, and Firestone. The work was never really about audio. It was about listening to the customers needs and paying attention to how a brand makes people feel.
2014
An unexpected question.
A longtime client, Gold’s Gym, asked Bryant about a different kind of atmosphere. Not what their members heard, but what they experienced when the door opened. That question led to Endurance, a signature fragrance built around notes of eucalyptus, guava, and cucumber, developed for the specific demands of a gym environment. It worked. Other clients started asking and Aroma Impressions grew, one experience at a time.
TODAY
Still personal. Always.
Today we design scent programs for businesses across the United States and internationally, including apartment and multifamily communities, casino gaming floors, senior living communities, fitness clubs, commercial real estate portfolios, hotels, retail stores, healthcare practices, and funeral homes. Our scale has changed; our method has not. We start by understanding the people who use a space and what it should feel like to walk in, then build a beautiful fragrance experience around that.
“I’m committed to building personal relationships with our clients and making sure scent marketing delivers real results.”
Bryant Wilson
Founder & CEO
What we value
Relationships first. Results always.
Whether we are working with one location or a national portfolio, we want every client to feel known, supported, and confident in the program we build together.
Listen first
Every space, brand, and customer experience is different. We start by understanding what matters before recommending a fragrance or system.
Stay close
We believe service is a relationship, not a handoff. Our team stays involved, responsive, and available when something needs attention.
Make it work
Good ideas only matter if they perform reliably. We focus on practical solutions that support the client's goals and are easy to live with.
Treat every client like they matter
From widely recognized national brands to local businesses, the standard is the same: thoughtful attention, honest communication, and genuine care for the outcome.
Reliability & sustainability
Designed to last, without creating unnecessary waste.
We believe sustainability is often found in practical decisions: working with the best perfumers, ensuring evry fragrance is IFRA certified and meets or exceeds California prop65 regulations, choosing fragrance diffuser systems that are serviceable and durable, avoiding unnecessary replacement, and keeping programs efficient over time. Our goal is not to overcomplicate sustainability with slogans. It is to make responsible choices that improve performance and longevity.
Reliability isn't just a spec sheet, it's a habit. The same team that scoped your space is the one who answers the phone when something needs attention, not a rotating help desk.
Our leadership team
Experienced & accessible leaders.
Aroma Impressions is led by a team that brings together entrepreneurship, finance, national account leadership, partnerships, fulfillment, and marketing. Just as important, they share a hands-on commitment to clients and to the people they work alongside every day.
Bryant Wilson
Founder & CEO
Desk: 318-934-1125 x.106
Kevin Richardson
Chief Financial Officer
Desk: 318-934-1125 x.101
Timothy L. Jackson
Vice President, Strategic Partnerships
Desk: 318-934-1125 x.150
Jeff Snider
Vice President, National Accounts
Desk: 318-934-1125 x.119
Brian Raccouillat
Director of Fulfillment
Desk: 318-934-1125 x.102
Joben Murray
Director of Marketing
Desk: 318-934-1125 x.140
LET'S GET TO KNOW EACH OTHER
If you are thinking about scenting your space, we'd love to get to know you.
You'll work with the same team from the first conversation onward with no handoffs, no rotating account reps. Let's start with a short conversation.
Book a Call