More and more businesses are discovering
the benefits of scent marketing.
Here are some of their stories:
The Orlando Hard Rock Cafe, one of 157 such specialty restaurants, added a waffle cone scent using a fragrance diffuser next to its ice cream parlor resulting in a 50 percent increase in sales.
Upscale retail chain Bloomingdales uses targeted scents in different departments to elicit different emotions: coconut in swimwear for a tropical paradise feel; lilac in lingerie for a sensual appeal; and baby powder in infant wear.
The popular shoe retailer Nike found that by adding scent machines in its stores they could increased intent to purchase by 80 percent.
The first 15 seconds of a consumer’s shopping experience largely determines how they feel about their overall shopping experience.
Our cold air scent diffusion technology fills businesses with the pleasant and inviting aroma of essential oils. We’re helping small mom and pop shops, upscale boutiques, major retail chains, furniture stores and other retailers keep shoppers in the store longer, encourage purchases and build a lasting connection that encourages return visits.
“With all of the other senses, you think before you respond, but with scent, your brain responds before you think.”
PAM SCHOLDER ELLEN, A GEORGIA STATE UNIVERSITY MARKETING PROFESSOR
Choose from over 80 scents.
The human sense of smell is so developed that it can detect some 10,000 different scents. And because the sense of smell is located so close to the emotional center of the brain (the limbic center), scents are often tied to emotions or feelings. Match the right scent to the desired emotion in your environment and aroma marketing can help:
Relax customers - Keep customers on sales floors longer - Enhance mood - Trigger memory - Reduce error - Increase brand loyalty