Aroma Impressions utilizes a powerful neurological phenomenon known as Emotional Anchoring.

So, what does this mean for your brand?

Let's dig a little deeper.

“With all of the other senses, you think before you respond, but with scent, your brain responds before you think.”

"No other sensory system has this type of intimate link between emotion and associative learning."
- HERZ 2002

Successful Scent Marketing requires Strategy...
Here are just a few key factors to consider.

Who is your target DEMOGRAPHIC?

In one study of 989 people, it was found that their favorite childhood smells varied based on when they were born and raised. Subjects born prior to 1960 were nostalgic about natural smells – grass, trees, horses, pie. Those born after 1960 were more likely to remember artificial scents from their youth – Play-Doh, Crayola crayons, Keds, SweetTarts.

What responses would you like to achieve?

Elevation of mood: People who feel good during an experience, create an imprinted memory about that experience.

Increase in sales: Customers stay longer in a pleasant smelling space - up to 40% longer.

Calming effect: In high anxiety experiences, customer service, airports, doctor’s offices, calming scents can be introduced into the atmosphere.

What type of location(s) are you going to scent?

(Office, retail store etc.)

Alertness: Certain formulas can assist in reducing clerical errors and increase alertness when conducting detailed tasks.

Recall and Retrieval: Certain scent formulas have been shown to create better comprehension, learning, recall, and retrieval of information.

By answering these questions (and a few more)...
Our experts will develop a scenting strategy specifically tailored just for you.