What if...you could connect on a deeper level with customers by drawing on powerful emotional associations with smell.
Nobel Prize-Winning Research
Proved The Powerful Connection Between Scent And Memory
So, what does this mean for your brand?Let's dig a little deeper.
Why it Works
More than any other sense, your sense of smell is an immediate trigger for emotions and memories.
That’s because your sense of smell is connected directly to the limbic system, the right brain’s feeling and emotional center. All other senses are processed through the left brain’s interpretive center first. So, while we have to process the things we see or hear, what we smell registers immediately.
Successful Scent Marketing requires Strategy...
Here are just a few key factors to consider.
Who is your target DEMOGRAPHIC?
In one study of 989 people, it was found that their favorite childhood smells varied based on when they were born and raised. Subjects born prior to 1960 were nostalgic about natural smells – grass, trees, horses, pie. Those born after 1960 were more likely to remember artificial scents from their youth – Play-Doh, Crayola crayons, Keds, SweetTarts.
What responses would you like to achieve?
Elevation of mood: People who feel good during an experience, create an imprinted memory about that experience.
Increase in sales: Customers stay longer in a pleasant smelling space - up to 40% longer.
What type of location(s) are you going to scent?
(Office, retail store etc.)
Alertness: Certain formulas can assist in reducing clerical errors and increase alertness when conducting detailed tasks.
Recall and Retrieval: Certain scent formulas have been shown to create better comprehension, learning, recall, and retrieval of information.