Using ambient scent to enhance the customer experience and influence consumer behavior has proven effective in several studies.  Here’s the noteworthy findings:

Scent creates a positive first impression.  82% of shoppers spend more time in a space when it is pleasantly scented.  A pleasing aroma creates a lasting first impression the moment customers walk through the door.

Scent increases browse time in the store.  According to a study conducted by Samsung, customers visit 3x more sections in a showroom when exposed to aromas.  The right scent can motivate consumers to interact with your product longer.

Scent heightens value perception.   Study participants were willing to pay 10-15% more for products in a scented room compared to the identical product in a non-scent room.  Consumers tend to perceive a scented space as being of better quality.

Scent impacts sales.  Nike found that scent marketing in retail stores increased intent to purchase by 80%.  Aroma can trigger emotional connections with shoppers which influence buying decisions.

Scent distinguishes a store from competitors.  63% of consumers have chosen one store over another due to a store’s pleasant scent.  Aroma helps create memorable experiences and positive associations in people’s minds. 

Scent can play a significant role in creating an immersive customer experience which influences consumer behavior.