Key Focus: How you can scent your veterinary clinic to keep pet owners stress-free.
As a veterinarian, you know that America is a pet-loving nation.
According to the American Veterinary Medical Association:
• 43 million households own one or more dog
• 36 million households own one or more cat
And for many pet owners, their dogs and cats are more than just pets. Many owners are as attached to their pets as they are to their best friends, children, and spouses. They literally consider their pets a member of the family.
Because of the strong feelings Americans have for their pets, when owners bring their beloved animals to your veterinary clinic for medical care, they can be as anxious as if they were taking their child to the doctor.
Help Keep Pet Owners Calm, Reassured and Relaxed
Although your primary role is to encourage good pet health and treat the sick and injured, you know that it’s also important to keep pet owners calm, reassured and relaxed as you treat their pets. And that’s not always easy.
A strong bond of trust, good communication skills and an empathetic outlook can go a long way in helping to keep owners calm when the health of their pet is at stake. But what if you could invoke a sense of calm and relaxation before they even come into the treatment room?
Research shows that’s possible by using state-of-the-art scent technology and specific scents that are known to decrease stress and anxiety, induce a calm and relaxed environment and even elevate mood. It’s scientifically-proven that you can scent your veterinary clinic to keep pet owners stress-free.
How Scent Works
Scientific studies have shown that the sense of smell is connected to the memory center of the brain (the limbic system), which can recognize thousands of scents, recalling both good and bad memories associated with them.
New scent technology uses essential oils and cold-infusion distribution systems that enable fragrances to be dispersed evenly and over large spaces. These systems atomize essential oils, convert them into molecules and disperse them throughout the environment.
Thousands of scents and scent combinations are available through essential oils – scents that are scientifically proven to connect with the brain’s memory center and help influence stress levels, mood, energy levels and more.
Here are several scents that you can use to help keep pet owners stress-free in your veterinarian clinic.
Decrease Anxiety with Pine
A Japanese study found that participants who took a walk through a pine forest reported significantly lower levels of depression and stress. The research also revealed that those who were anxious felt more relaxed after experiencing the scent of pine.
Decrease Stress with Nutmeg
A patent by International Flavors and Fragrances details research showing that
nutmeg oil has stress-reducing effects. Four separate studies showed that nutmeg significantly reduced systolic blood pressure in response to a mild stressor. Nutmeg has also been found to lower anxiety, tension and anger as well as increase calmness, relaxation and happiness.
Relax with Lavender
According to a 2012 study done at the J. Medical Association in Thailand, researchers reported that lavender not only relaxed subjects but also improved their mental alertness. Subjects also reported decreased anxiety and higher levels of euphoria.
Get a Two-For-One With Vanilla
A study conducted by Tubingen University in Germany found that the fragrance of vanilla has a calming effect in both man and animals. This offers an advantage for both pet owners and their pets. Vanilla scent also elevates feelings of joy and relaxation.
Give Scent a Chance
No doubt American pet owners love their animals a lot. And when they bring their pets to your for treatment, you want them to be relaxed, focused and able to think clearly so that they can provide appropriate after-care at home.
It’s a proven fact that scent can help decrease stress and anxiety, invoke a calm and relaxed state, and even elevate mood.
And with the affordability and efficacy of new scent technology, why not scent your veterinary clinic to keep pet owners stress-free?
The Aroma Impressions Advantage
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