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January 13, 2017

Why The Smell of Fear Is Hurting Your Dental Practice and How Scent for Business Can Make a Difference

If you are a dentist or work in a dental office, you know that some of your patients are afraid of you. In fact, studies show […]
January 11, 2017

Three Reasons Scent Marketing Makes Business Sense for Gyms

The ‘Y’ used to be the only game in town. From the late 1800’s to the mid 1900’s, the YMCA and the YWCA (its counterpart for […]
January 6, 2017

There’s No Place Like Home

Five Ways Senior Care Facilities Bring Home to Healthcare   Few storied characters epitomize the longing for home than that of Dorothy in the iconic movie […]
January 4, 2017

Connect with your customers through “Emotional Anchoring”

In today’s media-rich world we’re bombarded with more stimulation than ever. Thousands of visual and auditory messages on television, radio, billboards, cell phones, computers and tablets […]